DMH Realtor Program
Expanding Your Business
Why Realtors Hesitate on Manufactured Homes.....
1. Lower commissions
Manufactured homes typically have a lower price point compared to traditional site-built homes. Since realtors earn commissions based on the home’s selling price, they may resist selling manufactured homes because the potential commission is smaller.
2. Misconceptions and Stigma
Manufactured homes have often been associated with negative stereotypes, such as poor quality, unattractive design, or lower-income buyers. Some realtors may avoid selling them due to the perceived stigma or belief that they don’t align with their brand or target market.
3. Financing Challenges
Historically, manufactured homes have had more limited and complex financing options compared to traditional homes, leading to concerns about delays or difficulties in the sales process. Realtors may fear that these hurdles will complicate transactions or cause deals to fall through.
4. Lack of Familiarity
Realtors may not be well-versed in the manufactured home market or how to navigate dealerships. This unfamiliarity can make them less inclined to explore this option with clients, as they may not feel confident guiding buyers through the process.
5.Dealer Competition
Manufactured home dealerships often have their own in-house sales teams, which can be seen as competition for realtors. Some realtors may believe that taking a client to a dealership could lead to the dealership’s sales team taking over the sale, cutting the realtor out of the transaction.
6. Perceived Limited Market Appeal
Realtors may assume that only a narrow segment of the population is interested in manufactured homes. They might believe these homes are only suitable for very specific clients—such as retirees or buyers with low income—and therefore may not prioritize them as an option for a broader clientele.
7. Complex Zoning and Regulations
Zoning laws and regulations for placing manufactured homes can be more complex and restrictive than for traditional homes. Realtors may view this as a potential headache, especially if the buyer is unfamiliar with these rules or struggles to find a suitable lot.
8. Focus on Traditional Homes
Many realtors primarily work in the traditional site-built home market, where they have established networks, relationships, and expertise. They may feel more comfortable and confident working within this familiar market, leading them to resist venturing into the manufactured home space.
9.Concerns Over Depreciation
While modern manufactured homes have improved in quality, there is still a lingering perception that they depreciate faster than site-built homes. Realtors may hesitate to recommend them, believing they are less of a long-term investment for their clients.
10. Lack of Education and Training
Some realtors may not have received adequate education or training about the manufactured home industry. This knowledge gap can make them hesitant to take clients to dealerships because they don’t fully understand the benefits and intricacies of these homes.
These factors contribute to the reluctance of many realtors to include manufactured homes in their offerings, despite the potential benefits to certain clients. However, with changing market dynamics and improved quality in manufactured housing, realtors who overcome these barriers can tap into a growing segment of the housing market.
Why Realtors should look to Manufactured homes for the future.....
1. Growing Demand for Affordable Housing
Manufactured homes are more affordable than traditional site-built homes, making them an appealing option for first-time homebuyers, retirees, or people on a budget. With rising housing costs in many markets, there is a growing demand for these cost-effective alternatives.
2. Quick Sales Process
Manufactured homes are typically quicker to build and can be placed on lots relatively fast, leading to shorter turnaround times for closing a sale. Realtors can capitalize on the faster sales cycle and serve more clients in less time.
3. Diversifying Client Base
Offering manufactured homes helps realtors cater to a wider range of clients, from low-income buyers to retirees looking to downsize. This allows realtors to diversify their offerings and increase their overall client base.
4. New Construction Opportunities
Manufactured homes are often built with modern designs and features that appeal to today’s buyers. Realtors can leverage this to sell newly constructed homes, which often have lower maintenance needs and warranties, providing peace of mind for buyers.
5. Potential for Land and Home Packages
Many manufactured home buyers also seek to purchase land to place their homes. Realtors can take advantage of this by bundling land and home sales, increasing their commission potential.
6. Financing Improvements
Traditionally, financing for manufactured homes has been more challenging, but recent changes have improved lending options. Programs like FHA loans for manufactured homes have made it easier for buyers to finance, which increases the market potential.
7. Green and Sustainable Appeal
Many new manufactured homes are built with energy-efficient materials and sustainable practices. With the growing interest in eco-friendly living, this can be an attractive selling point to environmentally conscious buyers.
8. Diversifying Client Base
Manufactured homes are popular in rural and suburban areas where land is more available. Realtors operating in these markets can expand their business by offering affordable housing options where traditional homes may be scarce or out of reach for many buyers.
Why DMH Partner Program.....
- We Don’t “Lower” Realtor Commissions!
- We Educate How Manufactured Housing Works and How to Maximize Benefits to Their Clients.
- We Provide Qualified Leads to Realtors
Why DMH Partner Program.....
Unlike traditional Manufactured Dealership we encourage realtor relationships. We see realtors as an extension to our team…
Our Difference
- We Don’t “Lower” Realtor Commissions!
- We Educate How Manufactured Housing Works and How to Maximize Benefits to Their Clients.
- We Provide Qualified Leads to Realtors
Contact Us Today to to See How We Can Super Charge Your Business.
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